Operational Intelligence
Operators who build.
We ran complex operations ourselves, built the software we needed, and now we build for the founders doing the same. Not a dev shop. Not a consultancy. An operator-led firm with a limited number of client engagements per year.
Business context records encoded in production
Knowledge graph entities mapped across one operation
Operational modules shipped in CultOps
In the field before we sold a single engagement
The Problem
You built something real. Your tools didn't keep up.
Most software is built for businesses that are either very small or very large. If you're running 20 to 100 people — with real workflows, real teams, real stakes — you've outgrown simple tools but you're not big enough for enterprise. So you patch. And the patchwork has a cost.
01
Your operation runs on one person
There's someone on your team who knows how everything actually works — the routing logic, the vendor relationships, the exceptions the software can't handle. When they're out, things slow down. When they leave, things break. That knowledge should live in a system, not a person.
02
Your 'system' is five tools and three spreadsheets
A dispatch tool that doesn't talk to accounting. A CRM that doesn't connect to field ops. Spreadsheets bridging the gaps between them. Someone exports a file on Friday and re-enters it Monday morning. The data exists — moving it between systems is just a job nobody hired for.
03
You find out what happened last month
Margin by job. Delivery performance. Which accounts are actually worth keeping. If these numbers require a manual pull or waiting for accounting to close, you're making decisions on lag. By the time you see the data, the moment to act on it is already gone.
How We Work
Three steps. No fluff.
We Listen.
Before we write a line of code, we map your operation — how decisions get made, where information lives, where work slows down. We've run operationally complex businesses ourselves. We know the questions to ask and, more importantly, how to hear what you're actually telling us.
We Build Context.
Everything we learn gets encoded into a persistent intelligence layer — a Context Database that grows with your operation. Every agent, every session, every build starts from that foundation. Your business is never explained twice.
We Ship.
Software, systems, and AI agents built for the exact way your operation runs — not adapted from something built for someone else. Shipped in weeks, not quarters. And because we built context first, everything compounds from day one.
“We didn't build CultOps for a portfolio.
We built it because our operation would have failed without it.”
Proof of Work
Built by operators.
Proven in production.
We don't pitch hypotheticals. Both of these are real — one is our own product running in a live operation, the other is a client we shipped for and stand behind.
Cannabis — Multi-State Operations
CultOps
We built the software because nothing else could do the job.
A multi-site cannabis operation spanning cultivation, manufacturing, distribution, compliance, and retail — simultaneously, in one of the most regulated industries in the country. Off-the-shelf tools weren't built for this. So we built CultOps: a full operational platform in production, running real complexity, every day.
Our own product. Built from zero. The first client was ourselves.
Hospitality & Professional Services
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Thirty years of expertise needed a platform that matched it.
Renie Cavallari has spent 30 years engineering revenue behavior for some of the world's most demanding hospitality brands — Four Seasons, Marriott, Auberge, Atlantis. Her work needed positioning and a digital presence that reflected the depth of the practice. We built it: discovery-led, shipped in days.
Strategy, positioning, custom site, and SEO foundation — all in one engagement.
Our Work
What we've built.
Operational Software
CultOps
Our own product. We ran a multi-site operation spanning agriculture, manufacturing, distribution, compliance, and retail — simultaneously — in one of the most regulated industries in the country. CultOps is what we built to survive it: a full operational platform that replaced a stack of tools that were never designed to work together.
Strategy & Web
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Aspire has spent 30 years engineering revenue behavior for some of the world's most demanding hospitality brands. We built their digital infrastructure to match — positioning, custom site, SEO foundation — designed to find the operators their work was built for. Discovery-led. Shipped in days, not months.
The People
Operators, not consultants.
We built real things in real operations before we started building for others. That's not a credential — it's a different way of working.
Justin Morrow
Co-Founder & Managing Partner
I didn't come up through product or consulting. I ran operations — cannabis, multi-state, one of the most regulated industries in the country — and I built the software because nothing on the market could do what I needed. CultOps started as an internal tool and became a production platform with 156 tables running live across multiple sites. That's the shape of what I bring to every engagement: someone who's been in the room where decisions actually get made, and who can build the system that makes them faster.
Justin@gopraxis.ai
Greg Dunaway
Co-Founder & Managing Partner
Fifteen years operating across verticals — hospitality, professional services, specialty industries. Four companies built from scratch, one through Series A, one through acquisition. I've spent my career inside the rooms where operators make hard calls, and I've learned what most consultants never learn: the gap between how an organization is supposed to work and how it actually works is where the real work lives. At PRAXIS, I lead discovery and client relationships — which means I'm usually the first person to sit down and listen.
Greg@gopraxis.ai
Work With Us
Tell us about your operation.
We take on a limited number of engagements per year. The operators we work with are running 20 to 100 people, have outgrown off-the-shelf tools, and want something built for the exact way their operation runs — not adapted from something built for someone else. Fee-based engagements. Real scope. No SDRs, no retainer pitches, no hourly billing. If that's you, tell us about it.